Luxury Jumeirah Carlton Tower and Technogym: a New Upgraded Fitness Hub in Iconic London Location
Technogym chosen as the perfect partner for making the Carlton Tower London the new European flagship of Jumeirah’s hotels
Born in Dubai, Jumeirah is an Emirati premium luxury hotel chain, recognised worldwide for its superb Arabian hospitality: culinary artistry by world-class chefs, wellness offers to reinvigorate your mental and physical well-being, spectacular grand suites catering to all comfort levels, and exceptional amenities anyone could imagine.
The brand is predominantly present in the Middle East, with 14 locations between Dubai, Abu Dhabi and Kuwait, plus other 2 opening soon in Oman and Saudi Arabia. Its offer can also be found in Asia – including Bali and the Maldives – and Europe. There – among other premium settings like Capri and Mallorca – Jumeirah recently renovated and re-opened the upgraded 5-star Carlton Tower Hotel in the upmarket heart of London, making of it the flagship location outside Dubai. The Carlton Tower’s proposal now includes exquisite interiors, a soothing and breath-taking view on Knightsbridge, diverse and exclusive dining options and a state-of-the-art health club.
Home away from home
Jumeirah embodies a home-away-from-home environment: the beauty that lies within its offer is above and beyond, which leaves its members and guests with lasting memories.
Honouring its historical architecture and nature, but also bringing it into the 21st century, the decision was made that it was time for a complete upgrade - with the vision of Carlton Tower being the flagship location outside Dubai.
The Carlton Tower is fortunate enough to be nestled inside what General Manager, Aaron Kaupp likes to call the “Golden Triangle”: the middle of Knightsbridge, Belgravia and Chelsea districts, an exclusive and stunning residential area traditionally attracting an affluent demographic.
What makes the structure even more spectacular is that – unlike many hotels, where you will find the wellness and fitness offering on the ground floor or underground – Carlton Tower’s facility is on the top floor with amazing panoramic 360 degrees views and avant-garde Technogym products, offering an exclusivity feel.
“Representing quality and luxury, Technogym really is a perfect match, as our pillars and principles go hand in hand. Technogym equipment is the highest quality in the fitness market, they offer a sleek design which looks like a work of art rather than just a gym equipment, that’s why we chose the Personal Line. Wanting to fulfil different needs, we introduced the Skill Line as well, for those who had intense fitness goals. Technogym helped us offer various, versatile solutions that catered to these fitness demands” – Aaron Kaupp.
A dedicated space to maximise fitness & Wellness: the gym floor
Jumeirah Carlton Tower has always had a strong health and fitness presence through its Peak Fitness Club and Spa; some research showed that they were the only high-end gym within 4.9 miles. There was a huge potential to maximise the fitness and wellness offering, so the attention to refurbish The Peak to a class-act amenity was high on the priority list: thanks to Technogym’s smart fitness equipment it has been possible to match the hotel’s exquisite designs and hospitality.
The Peak facility at the Carlton Tower is now provided with the state-of-the-art of fitness equipment: Personal Line, the performance-driven Skill Line and the innovative Technogym Bike, which is now one of the most popular equipment in the gym.
Personal Line combines designer Antonio Citterio’s award-winning style with Technogym’s thirty-year experience in the world of fitness and sport as well as the Official Supplier of the last 8 Olympic Games. Alongside with the state-of-the-art bio-mechanics and digital technologies, Personal Line products are envisioned with the most luxurious materials and top-level craftsmanship in mind, conceived to be both goal-training equipment and a piece of art. Personal Collection is the right choice to add the final luxury touch to a complete high-end offer, made of details and comfort.
Skill Line brings a touch of performance to the gym. Training with the technology developed together with the greatest Olympic champions makes the training experience unique and inimitable.
Through its integrated 22-inch display, the Technogym Bike lets you choose your favourite workout from a wide variety of content: group cycling classes streamed from the coolest cycling studios in the world, one-on-one trainer-led sessions, virtual training in amazing outdoor scenarios (Technogym Outdoors) and even off-bike bodyweight workouts (Total Body Workouts). When it comes to entertainment, you can either go for Netflix, YouTube, TV channels, social media, news and games, or stream your personal content from your devices.
Beyond the partnership: common values and vision
“The goal was to be further recognised amongst other leading brands, those sophisticated ones that truly make a difference – which is why Carlton Tower strengthened the partnership with Technogym.” – underlines Aaron Kaupp.
With the hotelier industry evolving and operators looking at creative ways in attracting new customers, retaining their current and constructing extra revenue, and a strong wellness offering is an asset that can add value into a member and guest journey.
People are more and more aware on the importance of health and well-being, they know exactly what they are looking for in terms of fitness, and when it comes to select the accommodation they just want to continue their daily routine, maybe empowered with all the latest on the floor.
Technogym can offer a total Wellness solution made up of technology, design, products, services, contents and applications for involving guests in an all-round wellness experience. A total solution that goes beyond the gym equipment and accompanies the whole guest journey.
In the specific case of Jumeirah Carlton Tower, Technogym designed the layout concept and the digital ecosystem to support the smoothest and engaging training experience for guests, installing all its latest innovations.
“Our gym is the sexiest hotel gym in London, from a design perspective – it’s stunning. The Technogym equipment doesn’t look like just gym equipment. With the technology provided and the offering we created together, it just fits in with our principles like a work of art” – Aaron Kaupp.