Applications for the GM of the Future open early September 2025.
The GM of the Future is awarded to an individual who can demonstrate their ability and passion to become a Hotel GM (or equivalent) who champions our industry and inspires others.
Individuals from any hotel in the UK will be recognised for their personal and professional development in the hotel industry, their ability to lead, go above and beyond as well as innovate and support those within the hotel community.
The winner of the GM of the Future Award will be provided with a fully funded scholarship for the prestigious Talent Development Programme at Cranfield University, Buckinghamshire, valued at over £11,000.
The runner up will also receive a prize, which includes a place on Cranfield’s Impact and Influence programme to support and equip them with the knowledge, confidence and capabilities needed to meet their future ambitions.
Alongside the programme, the runner-up will also receive six 90-minute executive coaching sessions, delivered by one of Cranfield’s expert coaches.
Designed for early career professionals with high managerial potential, the programme provides students with a clear strategic understanding of business management, the ability to develop leadership capabilities, as well as aiding in encouraging and inspiring change across your own business.
Download an application form here.
For any queries about applications, please email secretary@masterinnholders.co.uk
Previous winners of the GM of the Future Award include:
2025 - Brigitta Kovács, Assistant Hotel Manager at Lucknam Park Hotel
2023 - Chris Bancroft, Operations Manager at The Newt in Somerset
2022 - Karen Weisheit, Hotel Manager at Grove of Narberth
2021 - Anna Sirba, General Manager at The Bodmin Jail Hotel
2019 - Samantha Rieu, Hotel Manager at The Beaumont
