Hospitality Action’s Back in Business Tour

Trade charity Hospitality Action is calling all cyclists, joggers, runners and walkers regardless of age or ability to collectively cycle, jog, run or walk 50,000 miles to help get the world turning again. Their annual virtual fundraising challenge will take place for ten days between June 10th – 20th and will virtually visit some of the best places to eat, drink, and sleep on the planet.

The Back in Business Tour will build on the success of Hospitality Action’s first two virtual fundraising events, 2020’s ‘20,000 Mile Hospitality challenge’ and last summer’s ‘30,000 Miles to Hell and Back’ which raised a combined £250,000.

Sponsored by, CH&Co, Ignite and supported by Champagne Taittinger the Back in Business tour will see participants virtually raise a glass of champagne in Reims, devour a juicy Argentinian steak in Buenos Aries, down Singapore Slings at Raffles, and sip on refreshing mint tea at La Mamounia in Marrakech. All the while raising money for hospitality people on the brink of despair.

Mark Lewis, Chief Executive, Hospitality Action said: “It’s time to hit the road to recovery, celebrate the joy hospitality brings to our lives, and show the world there’s no holding a good sector back. By entering a team to our Back in Business Tour not only will you boost team morale and employee wellbeing you’ll also increase staff engagement and commitment. Signing up to the Back in Business tour couldn’t be easier, employees can simply turn on their Strava before a busy lunch service to clock up their miles and compete with team mates to see who has walked the most.”

Event sponsor Kathy Dyball, Brand Director, said: “The past two years have been incredibly tough for so many hospitality people and we at are there every step of the way to support them. We are excited to sponsor and take part in the #BackinBusiness tour, get active and raise funds to boost the crucial work HA do in supporting those in the sector who are in need. Their work is more essential than ever.”

As an incentive for taking part each participant who raises over £200 in sponsorship will automatically be entered into a Prize Draw to win one of 15 bottles of Taittinger Brut Réserve. In addition, a bottle of Taittinger Brut Réserve will be provided to the first 15 participants to raise over £400. The top fundraiser will receive an exclusive Taittinger Prize Hamper, worth £1,350.

The challenge will start early on Friday 10th June at the virtual starting point of Hospitality Action’s London office. Participants have until 2pm on Monday 20th June to return to the Hospitality Action headquarters finish line having clocked up over 50,000 miles between them. The funds raised will help all those people whose lives have gone backwards during the pandemic.   

Participants are also encouraged to post snaps of their route and their endeavours to share across social media tagging friends using #BackinBusiness and @hospaction.

By logging your exercise, donating to Hospitality Action and cajoling others to sponsor you and join in, you’ll help make a fundamental difference to hospitality people across the UK. If you can help get the world turning again and join Hospitality Action’s Back in Business Tour sign up here: